Selected work
Selected media and performance cases
A selection of projects in strategy, activation and measurement, and what they led to.
SUV launch
A SEK 10 million media strategy and channel plan driving consideration, test drives and digital leads for a premium SUV launch in Sweden.
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Attribution & incrementality
Analytics plan for a hotel group: validate data against the PMS, test attribution windows and measure true incrementality with a geo lift test.
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Traffic that turns into sales
Optimisation plan for an established outdoor brand with a declining conversion rate, from audit and Performance 5 to a creator programme.
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Retailer Large, Meta dashboard
From Excel report to living dashboard: year-over-year comparison, marginal ROAS and an AI chat that calculates on the same raw data as the numbers show.
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UTM Builder, your own taxonomy
Fixed menus and automatic normalisation produce clean links from the start. The taxonomy is open, exported as a file and shared with agencies, consultants and colleagues.
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AI-assisted product enrichment
Products in stock were missing images in the web shop. With AI support I matched the right image to the right item, so the range could be sold.
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